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Direct Technology Why did we
change our name
from DirectApps?
DirectApps solves business problems with technology.
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Fred Michanie

FRED SAID
NEW! >  It's all about reach - mobile computing has changed the way everyone does business.


Business travel is costly and overrated: Virtual meetings are just as powerful at a fraction of the cost.

Virtualizing IT saves money and cures headaches.

  CASE STUDIES
REAL-TIME FIELD AND ONSITE COMMUNICATIONS SYSTEM
When the Health Officers Association of California needed a real-time communications system, they turned to Direct Technology.  
Read more!


AUTOMATION OF COMPLEX OPERATIONS PROCESSES
The California Human Development Corporation was spending excess time on antiquated, paperwork-heavy processes. Direct Technology automated their operations.
Read more!


  JOB OPPORTUNITIES
Direct Technology is hiring! Join a dynamic, growing company with an excellent benefits package. Click here .



Microsoft Gold Certified Partner

  WHY DID WE CHANGE OUR NAME?
  evolving beyond our name
  DirectApps, Inc., was formed in 1995 as a company that develops state-of-the-art custom applications for businesses in industries ranging from government to healthcare to technology. Since then, we have excelled in designing and developing advanced IT solutions that streamline complex business processes and enable workflow automation. This foundational solutions deliverable has propelled our company to rapid success and exponential growth for several years.

In order to meet the increased needs and objectives of our customers, over the years we have incorporated a diverse array of solutions and new divisions that fall outside our core application development competency. These divisions represent a variety of different but related businesses and services, including ASP/infrastructure-based services such as hosting and managed services, and our very successful professional services division that sources IT professionals and staffs large projects for companies either on- or off-site.

Because of these additional offerings, and because of newly emerging skill sets and rapidly-changing technologies, we realized that our name, DirectApps, no longer reflected our current capabilities or our strategic branding interests. We’d simply outgrown it.

Honoring our legacy while looking to the future

Over the years, DirectApps has developed very solid, positive relationships with many important strategic customers. We enjoy powerful name and brand equity built through trusted relationships, creative vision and successful projects. So the decision was made to “update” our name so that we could grow unfettered by moniker limitations, but keep that part of our name that was the most memorable and powerful - the word “direct.”

An updated, adaptable identity

We are very pleased to announce that our new company name is
Direct Technology. Because technology is the primary tool we use to solve our client's most pressing business problems, this name fits perfectly with the disciplines and services we offer. Regardless of how the company evolves, and with any new offerings we’ll bring to our customers in the future, the intimate understanding and implementation of technology will remain at the core of our solutions development process.

The Executive Leadership Team
Direct Technology
May 2008
 
 
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